Dimitri Daniloff

DDA & LTL/GVO represent a multimedia brand

At the age of 26, Dimitri Daniloff received a camera as a gift and became enamored and obsessed with photography. He has been immersed in its world ever since. While his work is often inspired by fantasy, he goes to great lengths to accomplish as much in-camera, as possible. He relishes the opportunity to work with raw ideas and shape them piece-by-piece into reality. For over a decade, the award-winning photographer Dimitri Daniloff has been among the top 10 advertising photographers in the world. Around the Millenium, Dimitri Daniloff pioneered the switch from analog to digital. Some of the brands that bought his work are Absolut Vodka, Air France, Audi, Carlsberg, Land Rover, LG, Longchamp, Nike, and Sony Playstation.

As a son of a sculptor, Dimitri Daniloff (1970) has developed body awareness from an early age. He has since cultivated a connection to texture and materiality. Fascinated by the numerous possibilities that technology has to offer, he first experimented with 4×5 view cameras and then turned to the practice of digital art. A shift, since he then started to transform his images. He now produces new scenes of everyday life by assembling raw elements with real subjects – always finding the right balance between authenticity and fiction. His campaign for PlayStation is a great example of this tension: deconstructed bodies knocking together and questioning our boundaries.

A turning point in this creative artist’s career was his collaboration with the electronic music band Daft Punk. He integrated 3D creations into his existing pictures, thus proposing his own vision of an augmented human being.

I only found out recently that Bowie used the Daft Punk image in 2014, during the 2014 London Music Awards. I found it very flattering that people use my images all around because it means that they like them but I do not agree when it comes to what magazines do so without my agreement. When I discovered the Bowie story, I decided to mint them. NFT was the answer, a unique proof of authenticity and ownership. I will mint the entire Daft Punk series as NFT. So, copyrights in the art world are an issue and NFTs seem to solve it. I believe royalties in the secondary market is a great innovation in this respect from the previous art market where artists will get a percentage of the sales.

  • Cannes Lions: Grand Prix, Gold, Silver, Bronze, 2003, 2004, 2005, 2006

  • Merit Award, Design Merit, Silver Pencil, Bronze Pencil, 2003, 2005, 2007, 2008

  • Eurobest: European Advertising Awards Gold, Bronze, 2003, 2004

  • Clio Awards: Gold, Bronze, Silver, Shortlist, 2003, 2004, 2005, 2006, 2007, 2008

  • Creative Circle Awards: Gold, 2007

  • D&AD: Nomination, In Book, 2003, 2004, 2005, 2007, 2009

A few years later, Dimitri Daniloff started focusing on photogrammetry. By integrating this technique into his practice, he inserted the virtual world into the real world. More than a plastic artist, Dimitri Daniloff prevails as a sculptor of reality.

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