Brand Guide

Color Palettes

204CA4 / 4D153E / BB261A / EC662C / F7CE47 / 489E2D

#FAB617 / #E30613 / #e8850d / #085cd4 / #ead777 (Kodak Vibes)

#EE1337 / #1D191A (Fuji Vibes)



FONT: Sk-Modernist


font-family: -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, sans-serif;


font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol";


The goal is to protect the strength of our brand so that it continues to create value for our projects. Brand guidelines achieve this by explaining the importance of our brand and describing how to use the elements of the brand, such as identity and the brand name.

Subtle depth effects create interest and allow designers to stand out with their work. Specifically, gradient backgrounds are an element to add and increase depth in web design for a realistic feel and three-dimensional elements, which can often give the impression of a virtual or augmented reality. In combination with shadows, gradients can imitate natural visuals, such as the sky, the sea, a horizon, or day-night progression.


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